AI got you to launch.
I get people to actually use it.

You built it, you launched it, and people still aren't getting it.
I find out why and fix it.

It's not that brilliant at thinking through how real people use what you've built for the first time. I find where those gaps are and fix them.

It's not that brilliant at thinking through how real people use what you've built for the first time. I find where those gaps are and fix them.

It's not that brilliant at thinking through how real people use what you've built for the first time. I find where those gaps are and fix them.

WHAT I LOOK FOR

It doesn't fail because it's a bad idea.
It fails because no one thought about the person using it.

It doesn't fail because it's a bad idea.
It fails because no one thought about the person using it.

01. No clear next step

Without clear guidance on what to do, you're asking people to think. That's not the point. A good product gets people to where they need to be without them second guessing themselves or feeling overwhelmed.

  • No onboarding or guidance on where to start

  • Key actions are buried or not obvious

  • People land on the page and don't know what it's for

Influx

Data Analysis

Data analysis is at the heart of effective decision-making. Our team utilizes advanced techniques to interpret data, uncover trends, and provide actionable insights. By visualizing key metrics and simplifying complex information, we empower businesses to make informed choices. Whether it’s optimizing current processes or planning for the future, our insights help you stay ahead of the curve.

  • Discover hidden opportunities.

  • Drive decisions with data.

  • Prepare for future trends.

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Finalize Product

Bringing your vision to life requires meticulous attention to detail. From final adjustments to thorough testing, we ensure your product not only meets but exceeds your expectations. Our team works closely with you to ensure every feature aligns with your goals. Once completed, we guarantee a seamless handover, leaving you with a high-quality solution ready to make an impact.

  • Guarantee superior quality.

  • Tailored to your needs.

  • Smooth delivery process.

01. No clear next step

Without clear guidance on what to do, you're asking people to think. That's not the point. A good product gets people to where they need to be without them second guessing themselves or feeling overwhelmed.

  • No onboarding or guidance on where to start

  • Key actions are buried or not obvious

  • People land on the page and don't know what it's for

Influx

Data Analysis

Data analysis is at the heart of effective decision-making. Our team utilizes advanced techniques to interpret data, uncover trends, and provide actionable insights. By visualizing key metrics and simplifying complex information, we empower businesses to make informed choices. Whether it’s optimizing current processes or planning for the future, our insights help you stay ahead of the curve.

  • Discover hidden opportunities.

  • Drive decisions with data.

  • Prepare for future trends.

Influx

Finalize Product

Bringing your vision to life requires meticulous attention to detail. From final adjustments to thorough testing, we ensure your product not only meets but exceeds your expectations. Our team works closely with you to ensure every feature aligns with your goals. Once completed, we guarantee a seamless handover, leaving you with a high-quality solution ready to make an impact.

  • Guarantee superior quality.

  • Tailored to your needs.

  • Smooth delivery process.

WHAT PEOPLE SAY

Real feedback from people I've worked with.

Real feedback from people I've worked with.

Real feedback from people I've worked with.

"We knew something wasn't right with our product but couldn't pinpoint what. Within two weeks we had a clear picture of where users were dropping off and a plan to fix it."

Alex M

Product Lead

"We were spending more time explaining the product to users than improving it. The audit gave us a much clearer flow and our support requests dropped almost immediately."

Sam R

Co-founder

"No fluff, no unnecessary redesign. Just a clear, honest look at what was and wasn't working. It gave us the confidence to prioritise the right changes and move forward without second-guessing."

Jordan T

Head of Product

What I Do?

Services built around making your product clearer and easier to use.

Services built around making your product clearer and easier to use.

What you can expect

UX insight that helps teams improve clarity, remove obstacles, and make better product decisions.

Most products don't fail because the idea is wrong. They struggle because the experience doesn't guide users the way it needs to. I help teams identify where that's happening and what to do about it. Every service is designed to give you a clearer picture of how your product is actually performing, and a practical path forward.

See my prices

See my prices

Product health check

A quick run through your product to spot where the bottlenecks are and what's getting in the way of people using it properly.

Full product review

A thorough look at what's working, what's not and where the biggest opportunities to improve are.

Full product review

A thorough look at what's working, what's not and where the biggest opportunities to improve are.

Product health check

A quick run through your product to spot where the bottlenecks are and what's getting in the way of people using it properly.

The basics that people miss

Checking the things that are easy to overlook text that's too small, colours that don't contrast enough, buttons that are hard to find. Small things that make a big difference.

The basics that people miss

Checking the things that are easy to overlook - text that's too small, colours that don't contrast enough, buttons that are hard to find. Small things that make a big difference.

Where to focus your energy

A clear plan of what to tackle first, what can wait and what you can probably cut altogether.

Walking in your users shoes

Looking at how people are actually moving through your product, where they're getting lost and where their expectations aren't being met.

How Does Your product actually feel to use

Are your users feeling confident or confused? This looks at the emotional experience of using your product, not just the mechanics of it.

ABOUT ME

Twenty plus years of making things work.

Twenty plus years of making things work.

I've spent over twenty years working across brand, digital and product design, embedded in teams and working with some big names along the way - Boots, BMW, AVON, RS Group, the Department of Education and more. That background means I understand how products are built, how teams operate and where things tend to go wrong. Now I work independently, helping founders and small teams get a clear picture of what their product actually needs to move forward.

20+

Years of Experience
Healthcare, Retail, Education, Automotive, Beauty, Ecommerce
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CASE STUDY

CASE STUDY

CASE STUDY

From 100 to 800 in one go.

From 100 to 800 in one go.

  • A medical SaaS founder came to me with a product that was live but going nowhere fast. Every new customer had to be onboarded personally by the founder through extensive calls and end-to-end training. The team were spending more time explaining the product than improving it, and it just wasn't scalable.


    We worked through the full user journey together, mapped out where people were getting lost and built a strategy that made the whole thing make sense. The result? They went from 100 subscribers to onboarding 800 new users, all self-onboarding with no manual intervention needed. They've also since secured additional funding to continue building out the product.

    That's what happens when your product works the way it should.

MY Pricing

Know exactly what's wrong with your product and what to do about it.

Know exactly what's wrong with your product and what to do about it.

£

1,490

Product Health Check

A quick, focused look at what's blocking your users.

  • High level written report

  • Video walkthrough of findings

  • 60 min walkthrough call

  • Practical fix suggestions

  • Light touch flow review

  • Delivered in 2-3 days

Start your diagnosis

£

2,990

Full Product Review

A thorough review of what's stopping your product from performing.

  • Full written report

  • Video walkthrough of findings

  • Discovery session on your goals

  • Light accessibility review

  • Improvement suggestions

  • Delivered in 4-5 days

Start your audit

£

4990

Product Clarity Sprint

The full works. We work together to fix, improve and scale your product.

  • Full end-to-end written report

  • Accessibility assessment

  • Journey and flow review

  • Video walkthrough of findings

  • 90 day sprint calendar

  • Delivered in 7-10 days

Start your sprint

£

4990

Product Clarity Sprint

The full works. We work together to fix, improve and scale your product.

  • Full end-to-end written report

  • Accessibility assessment

  • Journey and flow review

  • Video walkthrough of findings

  • 90 day sprint calendar

  • Delivered in 7-10 days

Start your sprint

Is this right for my product?

If your product is live and people are using it but something isn't working the way it should, then yes. If you're still building or validating your idea, the Product Health Check is a good place to start.

Do you make design changes as part of this?

The Product Health Check and Full Product Review are focused on finding what's wrong and what to do about it. Actual design changes and concepts are part of the Product Clarity Sprint.

What do you need from me to get started?

Access to your product, any data or analytics you have and a quick overview of what you're trying to achieve. Don't worry if you don't have much data, we can work with what you've got.

What happens after we've finished?

You'll have a clear picture of what to fix and where to focus. Some people take that away and action it themselves, others come back for more support. Either way you'll know exactly what to do next.

Do you work with early stage products?

If your product is still being built, the Product Health Check is a great starting point to make sure you're heading in the right direction before you go too far down the wrong path.

Do you work with early stage products?

That's completely fine. A lot of people I work with are in the same position. I can still give you a really clear picture of what's working and what's not.

What if I don't have any data or analytics?

That's completely fine. A lot of people I work with are in the same position. I can still give you a really clear picture of what's working and what's not.

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get ın touch

Need a second set of eyes?

If you're unsure what's working or what isn't, a fresh perspective can help. Reach out anytime to talk things through and figure out the best next step for your product.

Get in touch

Get in touch